Privacy policy
Last updated 31 October 2026
1. Who we are
Azha Perfumes UK is a trading name of SRAN Goods Ltd. We run this website and are the controller of the personal data described here, which means we decide how and why it is used.
| Company | SRAN Goods Ltd, trading as Azha Perfumes UK |
|---|---|
| Registered in | England and Wales |
| Company number | 14199563 |
| Registered office | 21 Sandy Lodge Lane, Northwood, England, HA6 2HZ |
| VAT number | GB472674171 |
| azha@tidytrade.ai |
We haven't appointed a Data Protection Officer because we aren't required to. Questions about this policy go to the email above. We sell to UK addresses only.
2. What we collect
When you buy. Your name, billing and delivery addresses, email, phone number, what you ordered and its value. Shopify takes your payment, so we never receive or store your full card number.
When you sign up for emails. Your email address, the date and place you signed up and how you interact with our emails.
When you write a review. Your name (published as first name and initial), email (never published) and your review.
When you browse. Your IP address, device and browser, pages viewed and the site you came from. Analytics and advertising data is collected only if you accept it (section 5).
We don't deliberately collect health information. If you tell us about a reaction to a product, we use it to deal with your query and to meet our duties as a distributor of cosmetic products.
3. How we use it and why we're allowed to
| Use | Lawful basis |
|---|---|
| Taking and delivering your order, payment, returns and refunds | Contract with you |
| Answering questions and complaints | Contract, or our legitimate interest in a responsive service |
| Sales, VAT and accounting records | Legal obligation |
| Recording reactions to cosmetic products | Legal obligation |
| Marketing emails you signed up for | Your consent |
| Marketing emails to customers about similar products, with an opt-out every time | Legitimate interest under the PECR soft opt-in |
| Asking customers for a review | Legitimate interest in genuine feedback |
| Analytics and advertising measurement | Your consent through the cookie banner |
| Preventing fraud | Legitimate interest and legal obligation |
You can object to anything we do on the basis of legitimate interests (section 8).
4. Marketing
We only send marketing emails if you opted in, or if you bought from us and didn't opt out. Every email has an unsubscribe link. You can also email us. Order and delivery emails aren't marketing, so they still arrive after you unsubscribe. We never sell your data.
5. Cookies and similar technology
Preferences (only if you allow them) remember the fragrances you've looked at, on your device only, so we can show them again. Nothing about this is sent to us or anyone else. You can clear the list on any product page or turn it off in Cookie settings.
Essential. Your bag, Shopify's checkout and your cookie choice are stored on your device. These don't need consent because the shop can't work without them.
We don't currently use analytics or advertising cookies. If we start, this section will list them and we'll ask for your consent first.
6. Who we share it with
- Shopify, which runs our catalogue, checkout, payments and orders
- Vercel, which hosts this website
- Our warehouse and delivery companies, so your order reaches you
- Judge.me, which collects and publishes reviews
- Our accountants and professional advisers
- Fraud prevention services, the police, regulators or courts where the law requires
7. How long we keep it
| Orders and transactions | 6 years from the end of the financial year of the order (HMRC) |
| Marketing contacts | Until you unsubscribe, then a suppression record so we don't email you by mistake |
| Customer service messages | 3 years after the matter is closed |
| Product safety and reaction records | At least 10 years (UK Cosmetics Regulation) |
Some providers are outside the UK. Where data leaves the UK we rely on a UK adequacy decision, the UK International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses.
8. Your rights
You can ask to see, correct or delete your data, to restrict or object to how we use it, to receive it in a portable format and to withdraw consent at any time. You can always object to direct marketing. Email us and we'll reply within one month. We may need to confirm who you are first.
If you're unhappy with how we've handled your data, tell us first so we can try to fix it. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
9. Children
This shop is for adults. We don't knowingly collect data from anyone under 16.
10. Changes
The date at the top shows when this policy last changed. Significant changes will be shown on the site. See also our terms.